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WA Hydrate & Recover vs. the Competition

WILDERNESS ATHLETE HYDRATE & RECOVER
BERRY BLAST HYDRATION DRINK

HYDRATE & RECOVER…Complete Cellular Repair (CCR). Let's get right to the point. During physically demanding activities and exercise your body loses more than just fluids containing electrolytes. You also lose vitamins, minerals, and suffer cellular damage resulting in a drastic reduction in the amount of oxygen being transported and a reduction in metabolic function drastically dropping performance. You need Complete Cellular Repair (CCR). WA HYDRATE & RECOVER provides an excellent source of electrolytes, vitamins, minerals, amino acids, and metabolic cofactors that power their way into the cells of the body.



HYDRATE & RECOVER
• Amino Acids to help feed your muscles through cellular repair.
• Provides a precisely balanced mineral and electrolyte composition to replenish these vital elements and maintain peak muscle physiology
• Antioxidants to fight free radicals and improve metabolic function
• Glucosamine for repair and lubrication of hips and joints.
• Oxygen enhancers to promote optimal oxygen uptake and utilization
• Is convenient to carry and use and is formulated for all age groups.
• B Vitamins to help sustain your body's natural energy production
• Is formulated to optimal isotonic strength for and effective hydration
• Provides a spectrum of metabolic cofactors essential for energy production
• Helps maintain tissue hydration for highest metabolic efficiency
• Supports the oxygen demands of the active body
• Delivers essential vitamins and amino acids for maximizing energy reserves

HYDRATE & RECOVER contains a full 1000mg of the antioxidant Vitamin C. Vitamin C further provides metabolic cofactors essential for optimum energy production. HYDRO²max™ also contains 250mg of the anti-inflammatory glucosamine. These ingredients are particularly necessary by physically active individuals.
HYDRATE & RECOVER also adds the natural herb Golden Root to assist in oxygen transport. The more oxygen the hotter the fire, the hotter the fire the more efficient your body metabolizes nutrients and increases system function. This vital combination of nutrients are simply not found in other hydration drinks such as Gatorade® , PowerAde® or Accelerade®. That is why HYDRATE & RECOVER is Complete Cellular Repair (CCR). At the same time, your body needs complex carbohydrates to maintain your blood glucose and muscle glycogen at levels necessary to sustain maximum performance. Maltodextrin is an easily digestible complex carbohydrate.
HYDRATE & RECOVER maintains the same density as red blood cells so it is gulped up by the passing cell. This increases the nutrient transfer process, which means it will not sit and cause gut rot like other hydration products. The absorption immediately commences through the check lining of the mouth and tongue, the esophagus, and then quick gastric empting in the stomach and intestinal area. No cramping and bloating with HYDRATE & RECOVER. It is very quenching, easy to drink, and leaves no phlegm or aftertaste. Others tend to have very high sodium and sugar levels which slow the transfer through the stomach lining causing “gut rot and cramping” besides leaving an unwanted coating in your mouth, esophagus and stomach.

• Start Drinking HYDRATE & RECOVER before starting you activities to maximize hydration levels. We recommend 10-12 oz. of HYDRO²max™ consumed about an hour before exercise.

• During physical exertion, consume 12 oz. of HYDRATE & RECOVER per hour.

• After finishing your activity drink another 12oz. of HYDRATE & RECOVER to help your body restore Complete Cellular Repair (CCR).

How else is HYDRATE & RECOVER different than other sports drinks?
WA HYDRATE & RECOVER minimizes the amount of simple sugars (fructose, sucrose, glucose) and maximizes the use of the complex carbohydrates. Simple sugars take significantly longer to empty from the stomach than complex carbohydrates. Because they are slow to absorb, they also slow down hydration. There is only a minimal amount of simple sugar in HYDRATE & RECOVER. It is 85% complex carbohydrates from maltodextrin and 15% simple sugars from fructose. Most sports drinks are between 45% - 100% simple sugars. It is important to avoid drinks with a high concentration of simple sugars because they interfere with your body's ability to absorb water and may cause stomach distress during exercise.

HYDRATE & RECOVER contains 125mg of potassium and 100mg of sodium because Potassium is found in the inner part of the cell and is responsible for proper utilization of micro nutrients responsible for effective metabolic activity. Numerous studies have proved the American diet contains a very high concentration of sodium. Because of this, it is vital HYDRATE & RECOVER contains greater amounts of potassium (K) than sodium (Na) to insure maximum osmoaligy (absorption of nutrients by the cell). Other sports drinks load up on Sodium and Sugar and exceed the dry matter ratio of the cells resulting in their product sitting idle in ones gut causing cramping stomach pains.

HYDRATE & RECOVER uses only natural flavors for a clean, refreshing taste. Many sport drinks use simple sugar and strong flavoring, and artificial coloring which has a negative effect on absorption. Make sure HYDRATE & RECOVER is a regular part of your day.
HYDRATE & RECOVER is for hydration and CCR and is formulated to work with WILDERNESS ATHLETE ENERGY GELS and ALERT ENERGY DRINK. During physical exercise your body will burn between 600-800 calories per hour, even though the maximum amount of calories that can be absorbed is about 350 per hour. You would need to consume 48 oz of HYDRATE & RECOVER an hour just to take in 300 calories (that's a lot of fluid). A much better plan would be: 2 pouches of Blast Energy Gel and 24 oz of HYDRATE & RECOVER per hour to help you reach peak performance without any stomach distress.


Your Cell Membrane:
HYDRATE & RECOVER supplies several ingredients needed to allow the membrane of the cell to fulfill its dual responsibilities of protecting the cell within as well as permitting movement of nutrients into the cell and toxins out of the cell. The primary component of the membrane is a double layer of water loving hydrophilic heads on each side of the cell membrane connected by a tail. These heads suck up water keeping the inner and outer cell wall moist. Imbedded in the cell wall are proteins that work as the “Gate Keepers” or “The Bouncers” who allow good nutrients in and kicks the bad nutrients out.

HYDRATE & RECOVER contains the amino acids that are the building blocks for these vital proteins as well as vital micro and macro nutrients. Other hydration products lack these necessary proteins ,vitamins and minerals.

TRANSPORT:
The transfer of materials through the cell membrane occurs by one of three processes. Small molecules such as glycerol, water, oxygen and carbon decide all cross the membrane by diffusion. With the amino acids found in HYDRATE & RECOVER this process is more active and allows a greater flow of much needed nutrients into and out of the cell. Unlike WA HYDRATE & RECOVER, other hydration drinks containing only sodium, potassium, and sugar can only accomplish one of the three processes thus leaving the cell weakened.

Diffusion:
Many cells naturally move from an area where they are in high concentration to one in which their numbers are fewer. Nearly all popular low nutrient hydration drinks containing only sodium, potassium and sugar can only accomplish this function.

Facilitated Diffusion:
HYDRATE & RECOVER assists in a carrier protein binding with a specific molecule such as glucose, outside the cell, then changes shape and ejects the molecule into the cell. This process supplies the cell with micro nutrients needed for energy production.

Active Transport:
This is where HYDRATE & RECOVER really separates itself from the others. Molecules bind to a receptor site on the cell triggering a protein found in the cell membrane to change into a channel allowing the larger and most needed nutrients to pass through the cell wall. This increases metabolic efficiency, oxygen transport, and energy production.

   

 


Wilderness Athlete,
My name is Eric Martin, I am a Wildland Firefighter by career and an avid bow hunter by hobby. Basically, I work hard and I play hard. In 2007, my family (Dad, Mom, Brother, and Wife) planned an Elk bow hunt in Idaho. In spring last year my brother found your products online and ordered some to sample. He gave enough to me to last part of fire season. I started using your products with great success. Right after the 2007 fire season, we all packed our bags and trekked to Idaho for our backcountry elk hunt. I must say that this hunt was one of the most physically challenging hunts I’ve ever been on (2,800 foot elevation gain hikes every day in order to start getting into Elk). My father is 61 and my brother is 37, and believe me they worked hard to get in good physical condition for this hunt, but we all agreed that the Wilderness Athlete products that we took on that hunt were a large part of why we were all still hunting as hard on the last day as we were on the first. The bottom line is that no matter your age, Wilderness Athlete products work.
Wildland fire, as you can imagine, is very physically demanding. Carrying heavy packs, working long hours, and doing physical work with hand tools and hoses in a wide variety of terrain and conditions is just what you expect when you choose firefighting as a career. I’ve fought fire for more than a decade now, from Florida to Washington and from New Mexico to Wisconsin. I can honestly say that I’ve never come across a product that fuels the body as good as Wilderness Athlete products do. I especially like your Energy and Focus drink, your Hydrate and Recover drink, and your Performance bars. The difference in energy and mental sharpness is unbelievable. In Wildland Fire, we talk about situational awareness; being aware of your weather, terrain and fuels, as well as your fire environment. The mental sharpness, along with sustained energy without crashing like I’ve experienced with other products, is vital to firefighter safety and job performance. Thank you for making such a great product that really works. Keep it up.

Thanks Again,
Eric Martin
Wildland Firefighter and Bow Hunter

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